Our Story — Est. 1984

About BE CERA

About BE CERA

About BE CERA

Our Mission

To celebrate every new arrival
and spread a circle of joy.

As a specialist maker of birth gifts and baby goods, BECERA Co., Ltd. has worked hand in hand with Japan's skilled craftspeople to create products that are safe, gentle, and made with care.
To stand beside families in those precious moments when everyone says "Congratulations!" and smiles light up the room.
Sharing in that joy and celebrating each new life with sincerity — that is our mission.

Made in Japan
Craftsmanship
Baby gift
Value

Our Values

Our Values

Three principles that guide
everything we do.

  1. 01

    Wholehearted sincerity — sincerity

    We honor the "special time" of every baby and family, approaching each step — from material selection to sewing to packaging — with care and attention.

  2. 02

    Spreading delight — delight

    We create products that make everyone happy — giver and receiver alike — because "Congratulations" deserves to ripple outward.

  3. 03

    Delivering inspiration — inspiration

    Through quality that feels safe and gentle, we craft gift experiences that leave a lasting impression.

Our Atelier

Our Atelier

From our office and workshop
in Seto, Aichi — how our products come to life.

From planning and sewing to inspection, order fulfilment, and packaging,
here is a look inside the BECERA atelier.

Wrapping baskets with tissue paper

Because babies will touch these products, we carefully wrap each basket in soft tissue paper for a gentle feel.
It is the kind of meticulous attention to detail that defines our made-in-Japan craftsmanship.

A craftsperson's sewing machine

A craftsperson's sewing machine.
Years of use have imbued this tool with the skill that only genuine Japanese-made products possess.

In-house needle inspection

Needle inspection carried out in-house.
We check every single item carefully to ensure safety for babies.

A range of brands

A carefully curated selection of brands.
Our commitment to Japanese-made brands makes every gift that little bit more special.

Sewing

Each piece sewn with care by Japan's skilled craftspeople.

Message from CEO

Message from CEO

I find great meaning in this work —
touching the gentle, precious act
of giving a gift.

CEO Reina Katami

Reina Katami · CEO

I have always found joy in making others happy and in being of service to those around me.
Nothing moves me more than a moment when everyone is wrapped in happiness and smiles fill the room.

BECERA Co., Ltd. was founded by my father, with my mother at his side every step of the way.
I am deeply grateful to both of them for raising me without want, even through the difficult stretches of the business.
Having watched my parents work hard and honestly through every challenge — right beside them — I decided to carry on this company so I could give something back.
Growing up surrounded by the warmth of family love, it is one of my deepest wishes that children everywhere grow up freely in the rich embrace of those who love them.

A birth gift is not only a celebration of a new baby — it is a way of saying "Congratulations" to the whole family.
I find great meaning in this work, which lets me touch the gentle, precious act of giving a gift.
Being able to resonate with customers' desire to celebrate, to imagine the smiles on the faces of the families who receive our gifts, and to devote myself to each and every product — that is the joy of working at BECERA Co., Ltd., and it is my pride.

Going forward, I intend to cherish and carry on the craftsmanship my father built, while expanding the circle of "Congratulations" and "Thank you" to even more people, in my own way.

To all our customers and business partners who have supported us over the years — I extend my sincerest gratitude.
Our entire team will continue to approach our craft honestly, guided by the belief that kindness can be felt through what we make. We look forward to your continued support.

BECERA Co., Ltd.
President & CEO
Reina Katami

Our Strengths

Our Strengths

Three strengths built
over 40 years.

— 01

Original product
planning & design

Drawing on 20 years of manufacturing know-how and a perspective shaped by long experience, we give form to the feelings of those who give.

BE CERA exhibition booth — original product planning and design
— 02

Domestic sewing &
production network

Long-standing partnerships with trusted domestic factories and artisans allow us to maintain consistent quality and safety at every stage.

Domestic sewing — handwork by craftspeople
— 03

In-house gift set
assembly

Inspection, packaging, and gift wrapping are all handled in-house, piece by piece, so quality is controlled right to the very end.

Gift set assembly — in-house inspection and packaging

Feel free to get in touch about our products or business enquiries.

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