Company Information — Est. 1984

Company info

Company Profile

Company Profile

Corporate Profile

Company NameBECERA Co., Ltd.
株式会社 ビセラ製作所
Address181-2 Yatodo-cho, Seto-shi, Aichi 489-0858
Phone0561-84-4600
FAX0561-84-5187
Emailsakaide@becera.co.jp
RepresentativeReina Katami (née Sakaide)
FoundedFebruary 14, 1984
IncorporatedJanuary 7, 1987
CapitalJPY 10,000,000
BusinessPlanning, production, and sales of baby goods, baby gifts, and toys
Fiscal YearSeptember
Employees8
History

History

Our History

1984Founded

Began crafting ceramics-based goods and toys in Seto, Aichi.

1987Incorporated

Established BECERA Co., Ltd. Began OEM production and original development of music box products.

1996Full-scale OEM expansion

Expanded OEM and contract manufacturing in the baby goods sector, including wooden and fabric products.

2002First original brand launched

Launched our first original brand, "BORN FREE," marking the start of full-scale baby gift brand development.

2005Channel expansion

Began supplying Akachan Honpo. Launched the "born free towel series."

2007WISH BORN launch / Overseas expansion

Launched the organic cotton brand "WISH BORN." Started distribution in Hong Kong.

20092014E-commerce launch

Opened an online shop on Rakuten Ichiba, then expanded to Yahoo! Shopping. E-commerce sales fully underway.

20102016Brand expansion

Sequentially launched original brands including "Lulu lullaby," "Organic natural check," "DANDE LION," "LOLO et COCO," and "Petit Coroll."

2018New line launch

In response to growing demand for diaper cakes, launched "Soft Organic baby's toys," a line of small organic rattles.

20242026EC marketplace expansion

Expanded online shop presence to Giftmall, Amazon, and our own website.

2026New management

Toshiyuki Sakaide assumed the role of Chairman; Reina Katami became President & CEO.

NowPresent

Operating multiple Japanese-made baby gift and baby goods brands.

Access

Location

181-2 Yatodo-cho,
Seto-shi, Aichi 489-0858
BECERA Co., Ltd.
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